Rendeavored is pleased to announce the launch of a residential lead generation pilot with ISP Solar, a Connecticut-based solar installation company serving homeowners throughout Connecticut, Massachusetts and adjacent New York State areas.
The pilot is designed to evaluate the effectiveness of direct homeowner outreach through a carefully curated list of qualified residential prospects. Over the course of the engagement, Rendeavored will identify and research the Middlesex County market, with a focus on owner-occupied properties that may be strong candidates for residential solar installations.
The campaign will provide ISP Solar with a targeted list of homeowners for outbound calling. The objective is to measure key performance indicators including contact rates, conversations, appointments, and qualified sales opportunities.
“We’re excited to partner with ISP Solar on a practical, data-driven pilot,” said Rodolfo Mortero, Founder of Rendeavored. “Rather than investing heavily upfront, this approach allows us to validate the outreach strategy, refine messaging, and establish measurable results before scaling.”
The engagement will also evaluate lead quality, outreach efficiency, and overall return on investment to determine whether the program should expand into a larger residential customer acquisition initiative.
At Rendeavored, we believe successful outsourcing begins with measurable outcomes. By combining process design, research, and disciplined execution, we help our clients test new growth strategies while minimizing risk.
We look forward to sharing the results of this pilot and supporting ISP Solar as they continue helping Connecticut homeowners reduce energy costs through renewable energy solutions.
